Doing Business During the Pandemic is Difficult, Here are 5 Tips that can Help You Keep Your Small Business Afloat


Small businesses are taking some of the hardest hits from today’s COVID-19 pandemic. Unlike more prominent companies, smaller ones tend to survive with just merely a few months of cash flow (at most). So during these hard times, it can be disastrous not only for small-scale entrepreneurs but also for their employees.

How can small businesses survive through the turbulence of 2020 then? There’s no perfect answer, but we’ve got five pointers to help in kickstarting the implementation and planning that one can do for the next three months. Let’s begin!

1. Don’t fret, take care, and keep steady

It’s hard to do all this when you’re running low on cash, but learn how to effectively take care of yourself by eating well and getting some exercise. Doing this will help you keep calm, which would also keep your employees calm.

Ultimately, a healthier mindset is needed when coming up with innovative ideas on how to move forward. Things will work out, and you’re not alone. If you ever need it, ask for emotional support from someone you can trust.

2. Use resources from financial institutions and the government

Governments worldwide are already creating initiatives supporting small business owners. Keep up with how your government can aid you in cutting costs, along with other relevant institutions with social responsibility, like banks.

If you also registered in more than just one market, check support options for them all. For instance, you can learn more about the United Kingdom’s government support for small businesses, and you can also check with the government of Dubai and the stimulus package they are offering to assist SMEs there.

3. Create a three-month financial plan

Most small businesses typically have the same essential expenses, and this is why a plan is needed. First off, talk to your landlord, suppliers, and others that need to be paid in the following three months to help you spread out your expenses.

You can also consider downsizing your office and utilizing a co-working space for more reasonable and manageable payment terms. If you’re with a business partner, discuss your short and long-term plans for the business openly and honestly. 

4. Take this as an opportunity to reflect

It’s never pleasant to profit on events like this, but they can sometimes serve as a wake-up call to reevaluate how you’ve been doing as an entrepreneur.

In this situation, is the business model you’re using surviving the changes brought on by the COVID-19 pandemic. Will it be sustainable? Just ask yourself valid questions that will help you figure out where you’re going.

5. Upskill your employees

If possible, keep your staff. If you have maintained a reliable team, you can train your employees on supplementary skills that can help in productivity and efficiency instead of hiring more people.

A lot of online courses are now affordable and will let them focus on other operations of the business when their unit is down. For example, your sales team might also be handy in the marketing team.

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